Best prac guide

ALN Guide to Best Practice in Political Communication

The following guide was developed during a workshop on best practice in political communication attended by representatives of 12 ALN member parties on 9 and 10 August 2013 in Gaborone, Botswana.

The guide was compiled by the ALN Coordinator, Aimee Franklin, from the content covered during this workshop for the use of all member parties in the ALN.

The content addresses political communication and identifies best practice specifically in the areas of media relations, online (including social media) and media relations, and can serve as a guide to your own party in terms of how to address its communication strategy.

We have included a number of practical examples from ALN member parties and partners to illustrate the content discussed in the guide.

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